Dr. Anne Fries is an expert for corporate responsibility (CR). She is a partner at the consulting boutique concern GmbH which helps companies develop and implement CR strategies and programs. She specializes in measuring the economic and social impact of CR activities and in improving efficacy and efficiency of CR instruments in order to improve market performance.
Dr. Anne Fries holds a doctoral degree in Business Administration/Consumer Behavior Research from the University of Cologne and has spent time as a visiting researcher at INSEAD, Fontainebleau, at the University of Michigan, Ann Arbor, and at Wharton Business School, University of Pennsylvania. Her dissertation was awarded the Prize of the German Marketing Association 2012 for outstanding practice-oriented research in Marketing. Dr. Anne Fries is author of various publications on corporate responsibility and cause marketing.